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Tom Hulme of IDEO talks about the pursuit of purpose with product design. As product designers we hope to create something that impacts and improves the world in some way. Tom emphasizes designing with a purpose and the importance of re-accessing that you are on that path as you work. There are so many lows when trying to bring something new into the world, the only thing that will help you in getting through that is purpose.

http://vimeo.com/56887706
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